Storytelling for People and Planet
Why we do what we do.
In our world today, solutions for health, environment, and equity remain buried in data. At ABComms, we use that data to tell stories that engage communities and inspire action.
From remote villages to global summits, we believe that strategic storytelling simplifies complex issues into human terms that are impossible to ignore.
60%
Behaviour change campaigns rooted in storytelling see up to 60% more engagement than data-only messages
2,000,000
Every minute in Africa, 2,000,000 wrong choices are made affecting health and the environment.
22
People are 22 times more likely to remember facts when they’re embedded in a story.
15%
Only 15% of research in development contexts leads to policy shifts.
"When the roots of a tree are deep, there is no reason to fear the wind."
— African Proverb
Our Core Values
We do not know it all. We believe that diversity is a puzzle: every voice and perspective is a necessary piece.
Intergrity
We honour our word.
If we say we’ll do it, we will, without shortcuts.
Authenticity
We show up as we are—and help you do the same.